Within every industry, or field there are deep pools of experience and expertise, much of which can be shared with others through training. All that is required is a Trainer…perhaps that’s you.

Step 1. Identify a specific area in which you are a Subject Matter Expert (SME).

Using your SME skills, research your industry to determine what the demand for your skill might be. There are a lot of different tools out there that make this process simpler. One that I use is BuzzSumo, a tool that finds topics that have already performed well.

In the example below, I entered the word “Leadership” in the search box and immediately found that there were over 1million shares for the an article in Forbes Magazine written by Cheryl Conner, Mentally Strong People: The 13 Things they Avoid

Buzzsumo aggregates the number of ‘shares’ based on popular social media sites including Facebook, LinkedIn, Twitter, Pinterest, and Google+.

Understand that part of the reason this topic and this article got so many shares, likes, and tweets is because it was featured in the very popular magazine, Forbes, which has a large fan and subscription base. However, another reason for the article’s success is because it is well written, and gives tons of valuable content to the reader. The take-away here is that if/when you write a well researched piece, offer something of value to the reader, and you will improve the chances for success.

Now that you’ve got an idea as to your topic, it’s time to think across the spectrum of content/information delivery or sharing. In other words, think 3D.

Step 2. Now think in 3D.

Thinking in 3D means that you don’t limit yourself to:
1) one sole means for content delivery
2) one audience/customer to be trained, or
3) one industry

Content Delivery
There are numerous methods for delivering content, or sharing information. Granted, some have proven to be more successful, traditionally, than others, based on the content. Consider these three broad categories for delivery, and the specifics as to methods that have a proven track record for success:

One to one training
Face to Face individual training
Teleconference Call (typically phone call)
Videoconferencing Call (Facetime, Skype, Google Hangouts…)
Core group (2-7)
Face to Face group workshop
Audio Conference Call (typically VOIP call)
Videoconferencing Call (Google Hangouts, Anymeeting…)
Small group (8-30)
Face to Face seminar training
Audio Conference Call (typically VOIP call)
Videoconferencing Call (Google Hangouts, Anymeeting…)

Online Instructor led/facilitated
              Asynchronous
                  Recorded Audio (Podcast)
                  Recorded Video (Vodcast)
              Synchronous
                  Audio seminar – live/call or join in
                  Video seminar – live/webinar

Large group (+30)
Face to face conference training
             Pre-recorded audio or video training
             Asynchronous re: Massive Open Online Courses (MOOCs)

Target Audience

As with the methods for content delivery, the potential audience for your training is limited only to your imagination. However, during the research phase you would have identified potential audiences for your training. If we continue with the example of Leadership, the potential audience may expand to include:
Public Service/Public Safety Leaders (Police, Fire, EMS, Gas, Water, Electric, etc…)
Private Industry Leaders (Transportation: bus, rail, truck, air, sea; corporate retail industry, etc…)

Each of these areas have leaders and managers responsible for the day to day operations, as well as the fulfilment of the agency or organization’s strategic plan.

One method for further drilling down into the target audience might include conducted a search of social media sites. (Click Here to view Wikipedia’s nearly exhaustive list of sites) Target the sites discussion forums to identify individuals who may be a potential audience for your content. A ‘white hat’ tactic is to query/search forums for topics that match or closely match your area of expertise, then engage in the forum discussions.

If you discover specific ‘pain points’ which are aligned with your expertise, then it’s appropriate for you to share your solutions, and invite seekers to attend your training for deeper information (if the forum is not appropriate for a complete explanation/solution discussion).

Industry
More than any other area, training is nearly always transferable across industries. The particulars of the training may need to be modified, however – in the case of Leadership – leaders exist in every industry: education, academies, faith-based, volunteer, community run, student clubs, etc… As a result, the valuable content you’ve created, can be modified, repurposed, and re-shared again and again.

The challenge and the solution to making your training known to a wider audience and across industries is to network. Not networking in the spammy sort of way you might otherwise think of, but rather in the ‘white hat’ sort of way, by offering solutions to challenges or problems individuals are dealing with…across industries.

For example, staying with the Leadership topic: every industry has the challenge of motivating its members, whether they are part-time, full-time, or volunteers. A quality of an authentic leader is the ability to motivate others in such a manner as to accomplish the mission, or goals.

The 2-step process described above contains the essential methods or tactics you can use to get your message out and possibly add to your current role, that of an SME/Trainer.

So what are you waiting for? What is it that is keeping you from taking the first step; identifying what you are a SME in? Maybe you don’t yet know where your expertise lies. If that’s the case then I encourage you to check out this short article on S.W.O.T. Analysis. Simply recognizing your Strengths and Weaknesses will position you to take advantage of Opportunities, and overcome obstacles that might otherwise pose a Threat.

Today is a great day to consider the possibilities of sharing your knowledge with the world!
____
Dr. Eugene Matthews